Wednesday 28 August 2013

A billion dollar pre-launch revisited!!

This January, Lodha Group announced the pre-launch of two towers under Codename Blue Moon which went on to create history. The property has been oversubscribed to over two times the inventory open for sale with more than 1300 applications received, of which over 1000 were received on the first day itself.


An image of the customers queuing to submit applications for Codename Blue Moon


With the success and faith shown by customers in Code name Blue Moon, The Lodha Group has announced the final pre-launch of the development under the name Code name Full Moon. This time, a single tower, located along the heart of the development is being pre-launched, which means the number of units available will be much less than that during Codename Blue Moon. The buzz and excitement in the channel and customers alike suggests that this could be yet another block-buster pre-launch, and some expect the interest in this to even exceed the Blue Moon levels, with the amount of product clarity and exposure over the recent past.

Will we be able to revisit a billion dollar launch? It will surely be an exciting time come 31st of August 2013!!

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