Friday, 6 September 2013

Lodha's new Worli launch receives bookings worth Rs 2,500cr on Day 1

Lodha Group's recently launched masterplanned neighbourhood in Worli (Mumbai), The Park, witnessed unprecedented interest with over 450 bookings worth over Rs 2500 crore being received on the first day of the applications being accepted. 

Lodha had launched The Park with Mrs. Aishwarya Rai Bachchan as the brand ambassador at a widely publicized press event a few days ago. This has been followed by a global launch in 7 cities - Mumbai, Dubai, Delhi, Kolkata, Pune, Ahmedabad and Surat. Applications to purchase units have been received from across the country, along with strong interest from NRI's in the UAE and USA. 

To read the entire article please visit:

Tuesday, 3 September 2013

Tremendous Response to Lodha Group’s “The Park”!

The Lodha Group in the first weekend of opening bookings for its prestigious Worli project, The Park has witnessed an excellent response from the market with over 450 bookings received amounting to over Rs.2500 Cr.

“There has been a tremendous interest across India and from overseas customers as well. This is largely on account of the excellent location, world class design and amenities, and Lodha’s brand and credibility in the market”, says an official press release from the company.

With such an overwhelming response in the first few days of opening the window, one must apply immediately to ensure an allocation, as the released units may get exhausted soon.

Some interesting news items about the project can be found at the following links:

Below, you can find an image clicked at Lodha’s sales office with people lining up to experience The Park. 

Sunday, 1 September 2013

Lodha Group starts off with record bookings at The Park - Rs 2500 cr worth applications accepted on opening day!

Lodha Group’s 7 acre development at The Park, Worli has witnessed a rip-roaring response from the market on the first day of opening applications. Around 450 bookings were received yesterday, the first day of the applications, worth more than Rs 2500 Crore of business.

This is a repeat of the success for Codename Blue Moon in January 2013, when Lodha Group received a similar record-breaking response on the first day. This response has surprised the market-watchers amidst the current gloom surrounding the real estate markets, showing a clear demand for differentiated properties at attractive values.

As they say, it is a once in a lifetime opportunity and many people have already capitalized on it. Looking at such a response from the market, I can forsee an early sell out of the residences. If you haven’t already applied for it, make sure that you visit their sales office and drop in an application at the earliest. You can also apply online at

As a final checklist, please ensure you have done the following:

1. Have a completely filled application form. If you don’t get one now from your channel partner/Lodha Manager or download it online from
2. Have finalized the preferences of type of flat and floor.
3. Are ready with the application deposit. (Cheque/DD/RTGS for Rs. 9 Lac)

With such an excellent project being offered at such affordable prices and selling out very fast, I am sure you would not want to miss this final opportunity!

Friday, 30 August 2013

Quick Checklist before you submit your Application!

The application window for Lodha Group’s Codename Full Moon opens tomorrow (31/8/2013) at 9:00 AM in the morning. This is a quick checklist before you submit your applications.

1.       Please make sure that the application form is duly filled with all your details, 3 preference codes and the master preference code. An incomplete form will be rejected.
2.       The application deposit instrument is ready with the necessary details clearly mentioned.
3.       Self attested copy of PAN card
4.       Self attested copy of address proof.
5.       In case the applicant is not an individual, a board resolution or equivalent authorizing the signatory to sign on behalf is also required.
6.       It is always better to apply at the earliest possible at the site office of the project as there can be heavy web traffic as soon as the application window opens.

Please go through all the Terms and Conditions before submitting the application form and make sure all the necessary documents are in place. 

How to get the Best Deal out of Lodha Codename Full Moon!

After a lot of conversation on Lodha Group’s Codename Full Moon for the past few days and the application window opening tomorrow, this is the ideal time to understand the best way to get the best deal out of LCFM.

The process that is being followed is similar to the one followed by Lodha in Codename Blue Moon in January. All the applicants need to give their preferences and the allocation will be done by an algorithm on a first come first serve basis.

Lodha has already started distributing physical forms and an e-version of the form can be downloaded on their website The applicant needs to fill all the details in the form along with a minimum 2 and maximum 3 preferences of flats i.e select a preference code based on the desired configuration, floor band and consideration value band.

With very limited number of flats being open for sale and a huge demand expected from the market, it becomes very difficult for one to get the first preference allotted. Hence, my objective is to get you master the game of this preferences based allocation

Steps to get the best deal!!
1.       First of all, fill in all the details in the form and carefully go through all the T & Cs.
2.       Fill in all the 3 preferences available in the form depending on your desired configuration, floor band and budget range.
3.       Opt for the master preference code. This would make you eligible to get an allocation in the nearest band if none of the 3 filled preferences are available.
4.       Opt for higher floors for better chances of allocation. It is likely that the demand will be higher for lower floors as market is abuzz with the ticket sizes of these floors. 
5.       A higher floor above the 30th also gives you an advantage of additional floor rise waiver. Hence, if budget permits, always opt for the flat in the highest floor band
6.       In addition, try to opt for larger units if budget permits, as a general tendency of applicants is to be conservative and opt for smaller units.

Summing up, the following table gives you an ideal way to fill preferences in order to increase your chances of getting a desired unit allotted. (The number in bold indicated the preference code.)
Also, since this time there is no penalty on withdrawls or cancellation within the stipulated window, it makes for a very low-risk avenue, where the reward is getting a residence at the best value in the best development in South Mumbai, making it a definite win.

1st Preference
2nd Preference
3rd Preference
>4.5 Cr
203 (3 BHK 31-55 floor)
202 (3 BHK 21-30 floor)
201 (3 BHK 8-20 floor)
4.2 – 4.5 Cr
201 (3 BHK 8-20 floor)
103 (2 BHK 31-55 floor)
102 (2 BHK 21-30 floor)
3.8 – 4.2 Cr
103 (2 BHK 31-55 floor)
102 (2 BHK 21-30 floor)
101 (2 BHK 8-20 floor)
3.5 – 3.8 Cr
102 (2 BHK 21-30 floor)
101 (2 BHK 8-20 floor)

Thursday, 29 August 2013

Super Saver Opportunity - No Additional Floor Rise Above 30th floor!

As a part of the pre-launch of Lodha Codename Full Moon, the Lodha Group has provided its customers a unique and enticing opportunity to make a good saving on residences on the higher floors.

There will not be any additional floor rise charged on flats above the 30th floor.

The following example can help one understand this opportunity better:
For a 3 BHK of a saleable area 1638 sqft on the 30th floor at a base rate of Rs.24471 psf and a floor rise of Rs. 135 psf
Flat Cost              = (Base Rate + (Floor Rise * No. of floors))*saleable area
                                = (24471 + (135*30)) * 1683
                                = 4.80 Cr
The same flat on the 55th floor would ideally cost
Flat Value           = (24471 + (135*55)) * 1683
                                = 5.36 Cr (53680968)

However, with the additional floor rise above the 30th floor waived off, the flat value of the 3 BHK on 55th floor is Rs. 4.80 Cr offering a saving of more than 56 Lakhs that is over 10.4%

With such a saving possible, it is more affordable to opt for the higher floors and enjoy the spectacular views the project offers in the Lodha Codename Full Moon

Wednesday, 28 August 2013

A billion dollar pre-launch revisited!!

This January, Lodha Group announced the pre-launch of two towers under Codename Blue Moon which went on to create history. The property has been oversubscribed to over two times the inventory open for sale with more than 1300 applications received, of which over 1000 were received on the first day itself.

An image of the customers queuing to submit applications for Codename Blue Moon

With the success and faith shown by customers in Code name Blue Moon, The Lodha Group has announced the final pre-launch of the development under the name Code name Full Moon. This time, a single tower, located along the heart of the development is being pre-launched, which means the number of units available will be much less than that during Codename Blue Moon. The buzz and excitement in the channel and customers alike suggests that this could be yet another block-buster pre-launch, and some expect the interest in this to even exceed the Blue Moon levels, with the amount of product clarity and exposure over the recent past.

Will we be able to revisit a billion dollar launch? It will surely be an exciting time come 31st of August 2013!!